Jose “Jomag” Magsaysay Jr.
Entrepreneurship / Strategy
Programs
Food Venture Accelerator Program
with Entrepreneur in Residence Jose Magsaysay Jr.
A six-month program for founders who want to take a food venture from idea to growth in collaboration with Jose Magsaysay Jr. as Entrepreneur in Residence.
Cohort
Cohort 1: January to June 2027
Format
6 Bootcamps, 4 Founder Clinic sessions, and Pitch Day with a panel of food entrepreneurial leaders
Fee
Php 80,000 Tentative
Application deadline
TBD
Cohort size
TBD
Venue
TBD
Apply for the Food Venture Accelerator Program (January Cohort)
with Entrepreneur in Residence (Jose Magsaysay Jr.)
At a glance
- Who can apply
- Founders with a food venture or a food venture idea
- What you get
- Practical CCA Connect Bootcamps, face-to-face time with food entrepreneurs, and access to investment
- Goal
- Take your food business to growth in six months
Entrepreneur in Residence
Jose “Jomag” Magsaysay Jr.
Co-founder of Potato Corner and seasoned entrepreneur with extensive experience in franchising, F&B entrepreneurship, and business growth.
Six-month schedule
January – Cook Up Your Venture
Kickoff: The Mind of the Food Founder
Lead: Jose Magsaysay Jr.
You leave with: One page brief and pitch deck outline
Bootcamp 1: From Idea to Business
Lead: Prof. Xavier Alpasa
You leave with: Business Model Canvas and a Validated Problem and Customer
February – Pick Your Format and Test It
Bootcamp 2: Distribution Channels and Competitor Landscape
Lead: Jose Magsaysay Jr. + Guest Entrepreneurs
You leave with: Format and channel decision, with a competitor map
Founder Clinic: Online Marketing Hacks
Lead: Bea Trinidad
You leave with: First Online Campaign
March – Let's Run the Numbers
Bootcamp 3: Pricing and Understanding Your Breakeven (prime cost and unit economics)
Lead: Pinky Velez Poe
You leave with: Unit-economics model with cost per plate, prime cost, and breakeven
Founder Clinic: Negotiating leases and optimizing your capex
Lead: Jose Magsaysay Jr. + Guest Entrepreneurs
You leave with: Site, lease and capex plan
April – Win Your First Customers
Bootcamp 4: Telling Your Story & Filling Seats (positioning, CRM, and delivery margins)
Lead: Chrissy Roa
You leave with: Positioning and customer acquisition plan
May – Build the Team and Raise the Money
Bootcamp 5: Building the Right Team
Lead: RL Garcia
You leave with: Staffing plan
Founder Clinic: Raising capital
Lead: Jose Magsaysay Jr. and Guest Entrepreneurs
You leave with: Funding plan
June
Bootcamp 6: Elective of choice
Lead: TBD
You leave with: Operations plan, milestone list, and first pitch deckElective options: TBD
Founder Clinic: Pitch Deck Laboratory
Lead: TBD
You leave with: TBD
Founder Clinic: Pitch Rehearsal
Lead: Jose Magsaysay Jr. and panel
You leave with: Final pitch
Pitch Kitchen Demo Day
Lead: Jose Magsaysay Jr., with investors, operators, and franchise networks
You leave with: Live pitch
Pitch Kitchen Demo Day
Participants close the program by pitching live to a panel of investors, operators, and franchise networks. Jose Magsaysay Jr. chairs the day. Each founder's pitch is built across the bootcamps and clinics, and rehearsed in the final Founder Clinic before Demo Day.
Mentors
Professor Xavier Alpasa
Entrepreneurship / Strategy
Bea Trinidad
Marketing / Sales (online marketing clinic)
Pinky Velez Poe
Finance
Chrissy Roa
Marketing / Sales
RL Garcia
HR
Guest entrepreneurs
As noted in sessions
Pricing and value
- Program fee: Php 80,000 Tentative
- Bundle: Masterclass + Accelerator → Php 100,000 (save Php 5,000)
- Bundle: Fundamentals of Culinary / Baking + Accelerator → Php 140,000 (save Php 15,000)
- Individual bootcamp: Php 15,000 each
Apply for the January cohort
Apply for the Food Venture Accelerator Program (January Cohort)with Entrepreneur in Residence (Jose Magsaysay Jr.)
Application deadline: TBD